About me

Martín González-Rodríguez, PhD

I'm a computer scientist with a background in graphic design and photography who likes to improve user interaction.

I design emotional online marketing strategies to make your message truly reach your customers.

I also run the Human Communicacion and Interaction Research Group (HCI-RG) at the Department of Computer Science of the University of Oviedo.

ONCE Research Award

With Mercedes Cabrera (Spanish Ministry of Education)

November 4, 2008

Usability Lecture

TED Talks Conference (photo by Yeray Menéndez)

March 29, 2014

ASPAYM Research Award

With Graciela Blanco (Counselor of Social Welfare and Housing, Principality of Asturias, Spain)

June 2, 2015

Human Error in Aviation lecture

At IES Doña Jimena (Gijón, Principality of Asturias, Spain)

November 16, 2018


Below I briefly mention some of the core research tasks where I participated over the years.

Selected Projects

  • User modeling for interface customization guided by automatic analysis of behavioral patterns. Funds: Spanish Office for Science, Innovation and Universities. January 2019 to December 2022. RTI2018-099235-B-I00 (Uniovi: GR-2011-0040).
  • Analysis of behavior patterns guided by artificial intelligence algorithms for the early detection of autism spectrum disorder in children. Funds: ADANSI. March 2019 to December 2019. FUO-143-19.
  • SHUBAI: Augmented Accessibility for Handicapped Users in Ambient Intelligence and Urban computing environments. Funds: MCYT (Spanish Ministry of Science and Technology). January 2010 to December 2012. TIN2009-12132.
  • HUMANDEV: HUMAN led DEVelopment. Funds: MITYC (Spanish Office of Industry, Tourism and Commerce). Partners: INDRA. July 2008 to December 2008. TSI-020100-2008-643.
  • SIAM: Advanced Multimodal Systems for the Digital Interactive Television. Funds: MITYC (Spanish Office of Industry, Tourism and Commerce). Partners: Mirada TV. July 2008 to December 2008. TSI-020100-2008-291.
  • SEELE: Automatic generation of Web Interfaces dynamically tailored to the requirements of different kinds of disabilities. Funds: FICYT (Asturian Office of Science and Technology). December 2005 to December 2007. IB05-152.
  • GEOFRONT: Real Time Collaborative Knowledge Manager System for Virtual Worlds. Funds: FICYT (Asturian Office of Science and Technology). Partners: Legendarya. December 2004 to December 2006. PC-04-31.

Selected Publications

Selected Awards

  • ASPAYM Award: Accessibility in information technology and Communication. Promoters: ASPAYM (Association of Paraplegic and Handicapped). Príncipe Felipe Congress Hall-Auditorium, Oviedo, Spain (June 2, 2015).
  • ONCE Award: Research and Development in New Technologies for the Blind and Visually Impaired. Promoters: ONCE (National Organization of the Spanish Blind) and the National Spanish Office for Education, Social Care and Sports. CIDAT, Madrid, Spain (November 4, 2008).
  • Vodafone Award: Research Project on Mobile Technologies. Promoters: Vodafone and the National Spanish Office of Industry, Tourism and Commerce. CSIC, Madrid, Spain (July 8, 2008).
  • TAW Award: Research Project on Web Accessibility. Promoters: CTIC Foundation (Center for the Development of Information and Communication Technologies in Asturias), Government of the Principality of Asturias and the National Spanish Office of Industry, Tourism and Commerce. Centro Municipal Gijón-Sur, Gijón, Asturias, Spain (November 22, 2005).
  • Doctorate Award: Research on Computer Science. Promoters: University of Oviedo. Paraninfo of the University of Oviedo, Oviedo, Asturias (January 28, 2001).

Selected Conferences

  • Faisal, Nadeem CM; De Andres-Suarez, Javier; González-Rodríguez, Martín; Fernández-Lanvin, Daniel; Ahmad, Mudassar; Asif Habib, Muhammad (2018) Impact of Web Design Features on Irritation for E-commerce Websites. The 33rd ACM/SIGAPP Symposium On Applied Computing. April 9-13, 2018. Pau, France. DOI: 10.1145/3167132.3167205. ACM, USA.
  • Fernández, Carla; Florez, José; Zylich, Brian; González-Rodríguez, Martín; Labrador, Miguel; Fernández-Lanvin, Daniel; De Andres-Suarez, Javier; (2017) Real-Time Operating Hand Detection for the Optimization of Mobile Web Interfaces. IEEE 14th International Conference on Mobile Ad Hoc and Sensor Systems (MASS). October 20-25, 2017. Orlando, Florida, USA. ISSN (Online): 2155-6814. DOI: 10.1109/MASS.2017.74. IEEE Computer Society, USA.
  • González-Rodríguez, Martín; Mantilla, Fernando; (2010) Augmented Accessibility: towards an Augmented Reality environment accessible to disabled users. W3C Conference on Augmented Reality in the Web. June 15-16, 2010. Barcelona, Spain.
  • González-Rodríguez, Martín; González Gallego, Marcos; De la Puente Salán, Aitor; Manrubia Díez, Jorge; (2005) Automatic Navigability Testing system for the Web: An Agent-based Approach. International Network Conference. July 5-7, 2005. Samos, Greece.
  • González-Rodríguez, Martín; (1999) Automatic Usability Testing for Hypermedia Navigational Graphs. Quality Week Europe. November 1-5, 1999. Brussels, Belgium.










Next are samples of the kind of visuals I design for emotional marketing campaings. You may follow my work as amateur photographer and videographer at Flickr, Instagram, 500px and Vimeo.

Selected Awarded Photos

Below is a selection of some of my photos awarded or exhibited in contests and festivals.

Campoamor Theather

History of Oviedo Photo Contest 2019 (Eurostarts Biennal)

Runner up

Iglesia Redonda

History of Oviedo Photo Contest 2019 (Eurostarts Biennal)

Runner up

University of Oviedo

History of Oviedo Photo Contest 2019 (Eurostarts Biennal)

Runner up


Spanish Meteorological Agency 2019

Illustration for AEMET's 2019 planner


Nature Photo Contest 2018 (The Digital Camera Magazine)

Runner up

Vulcano and the Sea

Volcanoes of the Canary Islands Photo Contest 2017

Runner up

Los Lunes al Sol

Reptiles Photo Contest 2016 (Jurassic Museum of Asturias)



Reptiles Photo Contest 2016 (Jurassic Museum of Asturias)

Runner up


Below are samples of promotional posters I designed over the last years

Academic Conference

Usability lecture series, 2016-2019


Blood Donor

Template poster, blood donor campaign, 2019


Photography Workshop

Photography exhibition, 2019



Halloween children party, 2018



Below are my my teaching activities for this academic year.

Introduction to Programming


Tutoring Program

My tutoring service is designed to provide guidance about undergraduate, graduate and doctoral programs. It is not available by e-Mail (since this channel is ambiguous and prone to spread misconceptions). The service is intented to help mastering knowledge and skills applied to solve real-life engineering problems, not to solve exams!

PLEASE NOTICE that an appointment is needed. The request has to be received at least 24 business hours before the meeting. Please select your preferred tutoring time slot in my academic calendar included below and contact me to confirm your selection.

Academic Calendar

Tutorials and Books

I am the author of several academic books and tutorials. These documents are available for free download from my book Store. Some of my tutorials are included below.

Erasmus Mobility for Students

Below you will find the Erasmus interchange agreements I am coordinating at this time.

Students who want to participate in this program must submit a draft of the Erasmus Learning Agreement (ELA) document to me for prior approval and validation. The document is available for download at the University of Oviedo's Erasmus Student Mobility Programme site. The list of subjets to be taken abroad must include a minimum of 30 ECTS. Please hurry up as the validation process may take several weeks!


University of Piraeus

Piraeus, Greece

For students of the Bachelor of Software Engineering of the School of Computer Science. A B2 vantage (or upper intermediate) English certificate is required..

Sapienza University of Rome

Rome, Italy

For students of the Bachelor of Software Engineering or students of the Master and Doctorate in Web Engineering of the School of Computer Science. A B2 vantage (or upper intermediate) English and a B1 threshold (or intermediate) Italian certificate are required.

University of Naples Federico II

Naples, Italy

For students of the Bachelor of Software Engineering of the School of Computer Science. A B2 vantage (or upper intermediate) English certificate is required.


Your comments and suggestions are important.

Address: Universidad de Oviedo; Departamento de Informática; Federico García Lorca s/n, Office 240; 33007 Oviedo/Uviéu; Spain.