About me

Martín González-Rodríguez, PhD

I'm a computer scientist with a background in graphic design and photography who likes to improve user interaction.

I design emotional online marketing strategies to make your message truly reach your customers.

I also run the Human Communicacion and Interaction Research Group (HCI-RG) at the Department of Computer Science of the University of Oviedo.

ONCE Research Award

With Mercedes Cabrera (Spanish Ministry of Education)

November 4, 2008

Usability Lecture

TED Talks Conference (photo by Yeray Menéndez)

March 29, 2014

ASPAYM Research Award

With Graciela Blanco (Counselor of Social Welfare and Housing, Principality of Asturias, Spain)

June 2, 2015

Erasmus+ DemRight Transnational Meeting (with Daniel Fernandez Lanvin)

Irish Parliament House (Dublin, Ireland)

March 9, 2022

Research

Below I briefly mention some of the core research tasks where I participated over the years.

Selected Projects

  • Developing a rights-based approach to dementia. Funds: The centre for European Union Education and Youth Programmes (Portuguese National Agency). January 2021 to December 2022. 2020-I-PT01-KA204-078657.
  • User modelling for interface customization guided by automatic analysis of behavioral patterns. Funds: Spanish Office for Science, Innovation and Universities. January 2019 to December 2022. RTI2018-099235-B-I00 (Uniovi: GR-2011-0040).
  • Development of New Care Approaches for Alzheimer's Family Caregivers. Funds: The centre for European Union Education and Youth Programmes (Turkish National Agency). November 2019 to October 2022. 2019-1-TR01-KA204-076582 (Uniovi: UE-19-DemCARE-076582).
  • SHUBAI: Augmented Accessibility for Handicapped Users in Ambient Intelligence and Urban computing environments. Funds: MCYT (Spanish Ministry of Science and Technology). January 2010 to December 2012. TIN2009-12132.
  • HUMANDEV: HUMAN led DEVelopment. Funds: MITYC (Spanish Office of Industry, Tourism and Commerce). Partners: INDRA. July 2008 to December 2008. TSI-020100-2008-643.
  • SIAM: Advanced Multimodal Systems for the Digital Interactive Television. Funds: MITYC (Spanish Office of Industry, Tourism and Commerce). Partners: Mirada TV. July 2008 to December 2008. TSI-020100-2008-291.
  • SEELE: Automatic generation of Web Interfaces dynamically tailored to the requirements of different kinds of disabilities. Funds: FICYT (Asturian Office of Science and Technology). December 2005 to December 2007. IB05-152.

Selected Publications

Selected Awards

  • ASPAYM Award: Accessibility in information technology and Communication. Promoters: ASPAYM (Association of Paraplegic and Handicapped). Príncipe Felipe Congress Hall-Auditorium, Oviedo, Spain (June 2, 2015).
  • ONCE Award: Research and Development in New Technologies for the Blind and Visually Impaired. Promoters: ONCE (National Organization of the Spanish Blind) and the National Spanish Office for Education, Social Care and Sports. CIDAT, Madrid, Spain (November 4, 2008).
  • Vodafone Award: Research Project on Mobile Technologies. Promoters: Vodafone and the National Spanish Office of Industry, Tourism and Commerce. CSIC, Madrid, Spain (July 8, 2008).
  • TAW Award: Research Project on Web Accessibility. Promoters: CTIC Foundation (Center for the Development of Information and Communication Technologies in Asturias), Government of the Principality of Asturias and the National Spanish Office of Industry, Tourism and Commerce. Centro Municipal Gijón-Sur, Gijón, Asturias, Spain (November 22, 2005).
  • Doctorate Award: Research on Computer Science. Promoters: University of Oviedo. Paraninfo of the University of Oviedo, Oviedo, Asturias (January 28, 2001).

Selected Conferences

  • Romikaitytė, Asta; Stanci, Estelian; De Andres-Suarez, Javier; Fernández-Lanvin, Daniel; González-Rodríguez, Martín; (2022) A Comparison of Date Selection Elements on Mobile Touch Devices in eCommerce Sites. CHIRA 2022: The 6th International Conference on Computer-Human Interaction Research and Application. October 27-28, 2022. La Valletta, Malta. In Proceedings of the 6th International Conference on Computer-Human Interaction Research and Applications - CHIRA, ISSN 978-989-758-609-5; ISSN 2184-3244, pages 217-224. DOI: 10.5220/0011577800003323.
  • Yigilt, Hayri; De Andres-Suarez, Javier; González-Rodríguez, Martín; Fernández-Lanvin, Daniel; Marçal de Oliveira, Kathia; Strugeon, Emmanuelle; (2022) Towards Evaluating e-Commerce Sites Purchase Intention using Affective Computing, a Preliminary Study. CHIRA 2022: The 6th International Conference on Computer-Human Interaction Research and Application. October 27-28, 2022. La Valletta, Malta. In Proceedings of the 6th International Conference on Computer-Human Interaction Research and Applications - CHIRA, ISSN 978-989-758-609-5; ISSN 2184-3244, pages 163-170. DOI: 10.5220/0011537200003323.
  • Fernández-Lanvin, Daniel; De Andres-Suarez, Javier; González-Rodríguez, Martín; García Torre, Pelayo (2022) Interaction Lab: Web user interaction tracking and analysis tool . Webist 2022: The 18Th International Conference on Web Information Systems and Technologies. October 25-27, 2022. La Valletta, Malta. In Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST, ISSN: 978-989-758-613-2, ISSN: 2184-3252, pages 152-158. DOI: 10.5220/0011567100003318.
  • Faisal, Nadeem CM; De Andres-Suarez, Javier; González-Rodríguez, Martín; Fernández-Lanvin, Daniel; Ahmad, Mudassar; Asif Habib, Muhammad (2018) Impact of Web Design Features on Irritation for E-commerce Websites. The 33rd ACM/SIGAPP Symposium On Applied Computing. April 9-13, 2018. Pau, France. DOI: 10.1145/3167132.3167205. ACM, USA.
  • Gonzalez-Rodriguez, Martin; Manrubia-Díez, Jorge; Vidau-Navarro, Agueda; Gonzalez-Gallego, Marcos; (2009) Improving accessibility with User-Tailored Interfaces. International Conference on Artificial Intelligence Applications and Innovations (AIAI 2006), Athens June 18-19, 2006. Athens, Greece.

9

RESEARCH AWARDS

54

JOURNAL PUBLICATIONS

28

R&D PROJECTS

75

CONFERENCE PUBLICATIONS

Visuals

Next are some samples of the kind of visuals I design for emotional marketing campaigns. You may follow my work as videographer at Youtube, or photographer at Flickr, Instagram or 500px.

Videography

The videos included next are examples of my videography artwork in marketing campaigns. Some of them are international campaigns designed to be broadcasted in several European countries. You can subscribe to my Youtube Channel to access all of my videos.

Youtube channel

Selected Awarded Photos

Below is a selection of some of my photos awarded or exhibited in contests and festivals.

On the Road

Naturviera International Photography Contest 2021

Runner up

Campoamor Theather

History of Oviedo Photo Contest 2019 (Eurostarts Biennal)

Runner up

Iglesia Redonda

History of Oviedo Photo Contest 2019 (Eurostarts Biennal)

Runner up

University of Oviedo

History of Oviedo Photo Contest 2019 (Eurostarts Biennal)

Runner up

Thunderstorm

Spanish Meteorological Agency 2019

Illustration for AEMET's 2019 planner

Butterfly

Nature Photo Contest 2018 (The Digital Camera Magazine)

Runner up

Vulcano and the Sea

Volcanoes of the Canary Islands Photo Contest 2017

Runner up

Los Lunes al Sol

Reptiles Photo Contest 2016 (Jurassic Museum of Asturias)

Winner

Posters

Below are samples of promotional posters I designed over the last years

Erasmus Internship

Erasmus Research Internship, 2021

Photography Workshop

Photography exhibition, 2019

Star Wars Game

CometCon Exhibition, 2022

Halloween Poster

Halloween workshop, 2018

Camera-ready

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Teaching

Below are my my teaching activities for this academic year.

Introduction to Programming

Classroom

Data Structures

Classroom

Digital Photography

Classroom

Tutoring Program

My tutoring service is designed to provide guidance about undergraduate, graduate and doctoral programs. It is not available by e-Mail (since this channel is ambiguous and prone to spread misconceptions). The service is intented to help mastering knowledge and skills applied to solve real-life engineering problems, not to solve exams!

PLEASE NOTICE that an appointment is needed. The request has to be received at least 24 business hours before the meeting. Please select your preferred tutoring time slot in my academic agenda included below and contact me to confirm your selection.

Academic Agenda

Tutorials and Books

I am the author of several academic books and tutorials. These documents are available for free download from my book Store. Some of my tutorials are included below.

Astronomy (Book)

Free Download

Fotografía Digital (Libro)

Free Download

Estructuras de Dastos (Libro)

Free Download

Data Structures (Book)

Free Download

Erasmus Mobility for Students

Below you will find the list of the Erasmus interchange agreements I am coordinating at this time.

Students participating in this program must send me a draft of the Propuesta de Estudios document for prior approval and validation. This document must include links to the academic program of every subject they want to enroll, both abroad and at the Univesity of Oviedo.

Once approved, they must send me the signed Erasmus Learning Agreement (ELA) document, it is available for download at the University of Oviedo's Erasmus Student Mobility Programme site.

The list of subjets to be taken abroad must include a minimum of 30 ECTS.

Please hurry up as the validation process may take several weeks!

You may check some examples of subjects that were transfereable in previous editions.

University of Piraeus

Piraeus, Greece

For students of the Bachelor of Software Engineering of the School of Computer Science. A B2 vantage (or upper intermediate) English certificate is required.

Sapienza University of Rome

Rome, Italy

For students of the Bachelor of Software Engineering or students of the Master and Doctorate in Web Engineering of the School of Computer Science. A B2 vantage (or upper intermediate) English certificate is required.

University of Naples Federico II

Naples, Italy

For students of the Bachelor of Software Engineering of the School of Computer Science. A B2 vantage (or upper intermediate) English certificate is required.

Poznan University of Economics and Business

Poznan, Poland

For students of the Bachelor of Software Engineering of the School of Computer Science. A B2 vantage (or upper intermediate) English certificate is required. This destination is specially recommended to those students interested in online marketing.

Umea University

Umea, Sweden

For students of the Bachelor of Software Engineering or students of the Master and Doctorate in Web Engineering of the School of Computer Science. A B2 vantage (or upper intermediate) English is required.

Contact

Your comments and suggestions are important.

Address: Universidad de Oviedo; Departamento de Informática; Leopoldo Calvo Sotelo 18, Office 240; 33007 Uviéu; Spain.